adidas ORIGINALS | STEAL FROM HISTORY

The adidas Gazelle has created a legacy for itself across sport, fashion and subcultures, proving that nothing from the past is sacred. For the 2016 launch in India, adidas Originals in collaboration with Animal Co. brought alive this concept of re-appropriation with their campaign Steal From History. Select artists across India were invited to re-appropriate an image from the Gazelle collection, which were later exhibited in Bangalore, New Delhi and Mumbai.

The nostalgia associated with the Gazelle, from acid jazz clubs to hip-hop, Michael Jackson to Madonna – it is this era of the ideal leisure shoe that I attempt to recreate with my artwork, titled Colour Me Acid Jazz.

Colour Me Acid Jazz on display at the Mumbai adidas store
(L) Steal From History artist reveal, (R) Mumbai exhibit
Colour Me Acid Jazz
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Colour Me Acid Jazz on display at the Mumbai adidas store