adidas Originals Gazelle: Steal From History
For the 2016 launch of the adidas Gazelle in India, adidas Originals in collaboration with Animal Co. brought alive the concept of re-appropriation with their campaign Steal From History.
Select artists across India were invited to re-appropriate an image from the Gazelle collection, which were later exhibited in Bangalore, New Delhi and Mumbai.
The sense of nostalgia associated with the Gazelle, from acid jazz clubs to hip-hop, Michael Jackson to Madonna - it is this era of the ideal leisure shoe that I attempt to recreate with my piece, titled Colour Me Acid Jazz.
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